The Medias Impossible Value Of Body Image - 1332 Words

As young women go through puberty, they begin to mature both physically and emotionally. Particularly, women begin to gain weight when they undergo puberty. Throughout their adolescence, women are exposed to harsh opinions others have on their bodies and how they should carry themselves. Most importantly, women are exposed to society’s values through the use of media. Women begin to value their body image and force themselves to conform to society’s idea of the â€Å"perfect body†. Personally, I think of body image as a trouble of mine because I struggle to come to terms with not having a flawless figure. Each day, I see women on social media with unrealistically perfect bodies. After being so exposed to the media’s opinion of a good physique,†¦show more content†¦Meanwhile, our culture’s value of body image and how it affects the people in our society is an issue. By taking notice of their own personal troubles and how they may link to a g rander social issue, members of society can become aware of the concerns surrounding our culture. Matson states that having the ability to realize our private troubles related to public issues is â€Å"†¦to possess the sociological imagination.† (Matson, 2011). Society on Body Image Each culture has its own set of values and beliefs. A culture’s values are â€Å"culturally defined standards that people use to decide what is desirable, good, and beautiful and that serve as broad guidelines for social living.† (Macionis, 2017). Essentially, our culture follows these standards to live effectively. Nonetheless, cultural values can often contradict each other and may result in damaging the members of our society. For instance, American culture values a healthy lifestyle. Yet, focusing on a healthy lifestyle forces individuals to tear themselves down if their appearance does not fit the standard. Now, is American culture promoting the value of a having a healthy lifestyle or the appearance of a healthy lifestyle? Media Exposure Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. InShow MoreRelatedAre You Beach Body Ready?1232 Words   |  5 Pagesâ€Å"Are you beach body ready?† This is a slogan of a controversial advertisement in the UK with a slender, yet curvy woman in a bikini. Even though this commercial is for promoting diet products, the focal unrealistic, idealized female body image in a bikini and her seductive eyes make the most women ashamed of their body images. Sweney reported, the advertisement was a controversial issue due to a reason of women’s sexual objectification and banned in the UK eventually. Even though the advertisementRead More Body Image Essay1153 Words   |  5 Pagesunder the image, along with the subtopics â€Å"Magic Moves that Work Your Whole Core,à ¢â‚¬  â€Å"Superfoods for a Sexy Stomach,† and â€Å"4 Ab Mistakes Everyone Makes.† It is no secret that modern American culture gives great importance to body image, namely to having a â€Å"perfect† physique, although a vast majority of the population is far from attaining said physique. I struggled for years to â€Å"make peace† with my own body and obtain a positive body image, hence why I have chosen to research body image and the mediaRead MoreEssay on Media Impacts and College Life1485 Words   |  6 PagesFrom the Inside Looking Out As a college female growing up in a media-crazed age, I am deeply troubled and affected by the medias support of the thin ideology. I am a classic example of the medias impact on females and the downward spiral of self-satisfaction. Being present in the center of college life, I am in the midst of the hormonal sea of students. Whether its at class or watching the sorority and fraternity kids run around during rush week, there is always chasing for approval betweenRead MoreHow Women Should Act And Look Essay1629 Words   |  7 Pagesunrealistic beauty standards. For propaganda to constantly be showing these negative images and ideas about how women should act and look is damaging to the women who constantly have to see it. Not only does it hurt women but the men who see these portrayals are also negatively affected. Men believe what they are being shown by these advertisements and expect it from real women. Constantly being brainwashed by these images on a daily basis and ideas on ho w women should act and look carry over into realRead MoreNever Just Pictures by Susan Bordo916 Words   |  4 Pagesof media to get an idea of what they should look like. In this essay, the author tries to get the readers to take a closer look at todays obsession with the physique of the human body. Bordo talks about how things that were once considered normal, no longer are. Literally people are purging and starving their bodies to become nothing more than silhouettes of themselves. Instead of being alive and healthy, they would rather become a stick figure in someones pictures. Bordo opens eyes to the ideaRead MoreMedia s Growing Sexualization Of Women1402 Words   |  6 Pagesyou turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when â€Å"a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.† This person is held to a standard that equates physical attractiveness withRead MoreEffects Of Social Media On Female Body Image1717 Words   |  7 Pagesâ€Å"When all you see is a body type that only two percent of the population has, it’s difficult to remember what’s real and what’s reasonable to expect of yourself and everyone else.† This was stated by Arielle Cutler, who studied the recent effects social media has on the female body image. Not only has media made women feel insecure about their bodies but it pinpoints exactly what bothers them. It could be weight, skin problems, height, and even a clothing style. The media sends subliminal messagesRead MoreMedias Influence of Society Essay1137 Words   |  5 Pagesthey can publish whatever they want without an analysis from the government or anyone else. The media sometimes will abuse their right of free speech and go to lengths to have and catch the viewer’s attention From an early age we are bombarded with images and messages that reinforce the idea that to be happy and successful we must be thin. Today, you cannot read a magazine or newspaper, turn on the television, listen to the radio, or shop at the mall without being assaulted with the message that beingRead MoreBeauty Is Good Essay522 Words   |  3 Pagesideal of beautiful has been difficult to achieve it has been shaped by social contexts. From in early age people have been surrounded by images and advertisement that reinforced that thin is beautiful and in order to be happy and successful one must be thin. Women are consistently given the message they are not pretty enough or thin enough. It is nearly impossible to open a magazine, shop at the mall or turn on the TV without being confronted with the message that to be fat is to be undesirable andRead MoreEssay on Medias Portrayal Of Beauty Affects Socieites Youth1142 Words   |  5 PagesBeauty is an omnipresent characteristic that pl agues societies’ youth today because mainstream media has them convinced that inner beauty is less important than physical beauty. Unfortunately the media’s warped sense of what true beauty is has been advertised in such a way that it has become an unhealthy observation for today’s youth. The expectations of beauty are unacceptably stereotyped, which creates unrealistic idealistic goals for our young people to try to achieve. It is crucial to mention

Entrepreneurial Success - 737 Words

Entrepreneurs ONE: What kind of person tends to be successful as an entrepreneur? In the book Small Business Management: An Entrepreneurial Emphasis, the authors portray an entrepreneur as confident of his or her abilities, as a risk taker because often they use their own cash, because if they have left a secure position with a company they are placing their family at some risk albeit the kinds of risks an entrepreneur takes is considered moderate (Longenecker, et al, 2005, p. 16). Moreover, the authors offer six categories to describe the traits, skills, and other aspects of the proto-typical entrepreneur. Those six categories include: a) commitment and determination (entrepreneurs are tenacious, decisive, and persistent); b) leadership (entrepreneurs are team builders and they are honest in their business relationships); c) opportunity obsessive (entrepreneurs are acutely aware of customer needs and market realities); d) tolerant of risk, ambiguity, and uncertainty (see risk-taker above); e) Cre ativity, self-reliance, ad adaptability (being flexible, open-minded, and uncomfortable with the status quo defines an entrepreneur); and e) motivated to excel (being goal-oriented and fully aware of their own flaws and weaknesses is important) (Longenecker, 16). Are entrepreneurs working in corporations different? According to Morris, et al, some managers that act out entrepreneurial behaviors in a revolutionary manner tend to cross the line of good judgmentShow MoreRelatedEntrepreneurial Spirit950 Words   |  4 PagesThe three pillars of GCUs College of Business are Entrepreneurial Spirit, Innovation and Servant Leadership. These are three key characteristics that are critical in building a strong foundation for students to succeed in their professional growth and in business. This paper reviews each of these pillars and how they apply personally to my work environment and career development. Entrepreneurial Spirit The entrepreneurial spirit is composed of multiple characteristics including but not limitedRead MoreThe World Is Flat By Thomas Friedman1220 Words   |  5 PagesSome of the way these firms are achieving this is through vertical integration, acquisition and using a Greenfield approach. This is successful because Indian workers are already used to a very diverse workforce. Another approach that is gaining success is firms being pocket multinationals meaning that acquire small businesses abroad and use those small businesses to maintain a presence. A benefit of being a pocket multinational is having access to new technology, products and markets but mergingRead MoreSlowly Evolving Organizations Face Extinction1905 Words   |  8 PagesPinkett: â€Å"The Entrepreneur’s Mindset† This video is about Randall Pinkett who first introduces himself about how he always had the entrepreneurial spirit when he was a kid selling lemonade and his toys and during his college years selling relic. He won the fourth season of Apprentice and is the chairman and CEO of BCT company. His speech will be focusing about the entrepreneurial mindset and the two reasons why it is important which is that we are in a tough economic time where those who survive are thoseRead MoreTypes Of Company Traits That Builds And Sustain Companies Growth1459 Words   |  6 Pagesimprove chances for survival. Multiple studies on business success have found similar traits shared by successful companies. A global quantitative research is suggested for more accurate results of successful characteristics. Companies’ Success and Failure Based on Traits A study by Kelly (1997), surveyed 30 companies that have survived for over 75 years. The study showed that organizations which survived the longest achieve long-term success and sustainability through harmony and adaptation, expandingRead MoreSavvy Entrepreneurial Firm991 Words   |  4 PagesSavvy Entrepreneurial Firm Starting a business requires many factors to be successful. The desire to be one’s own boss, pursue one’s own idea or for financial rewards; all must be done with savvy and persistence. Failure should not be an option but a learning process that guides future decisions. We see in the case of the Savvy Entrepreneurial Firm the tenacity and persistence against all odds to survive and be successful because the entrepreneurs were passionate and believed their product wouldRead MoreA Powerful Philosophy Of The Sacramento Technology Industry1444 Words   |  6 Pagesthat enhance your own quality of life financially, socially, or otherwise. Helping the community, however, entails that one does or accomplishes things that enhance the quality of life for others. It is the inability to balance personal success with community success that seems to create a division within the American upper class. There are those who only succeed personally, and there are also those who succeed p ersonally and look out for the well-being of others. Both groups live lavish lifestylesRead MoreEntrepreneurial Opportunity Analysis736 Words   |  3 PagesEntrepreneurial Opportunity: Existing Product, Emerging Market Entrepreneurial opportunities can be found through many sources, but the entrepreneurs own observations are often the most valuable. This includes market knowledge generated as a consumer, such as the authors consumer knowledge of the marijuana industry (Hisrich, Peters, Shepherd, 2013). With this knowledge, the author has been able to identify a need for a heated tool for use with concentrates, both at the manufacturing and consumerRead MoreJim Collins : A Successful Habits Of Visionary Companies987 Words   |  4 Pagescultivate and remain successful as a company, entrepreneurs are to already have this great idea. If not, it will bound to fail, after all there is no formal planning behind it to support and foster success. However, as pointed out, it is often the case that visionary companies experience low entrepreneurial success from the start, yet in the long term they proof to be successful. This is because having or waiting for a great idea shifts away the focus of creating a company. In the second shattered mythRead MoreFocus On Improved Entrepreneurial Spirit1035 Words   |  5 PagesFocus On Improved Entrepreneurial Spirit to Generate Higher Taxes By Mwangi Wanjumbi During a recent talent alignment seminar Gregg, a Kenyan of British origin shared some interesting experiences. The non-governmental organizational executive had proceeded abroad on a month’s business trip. Alongside, he temporarily delegated his responsibilities to Monica, his wife, who is also a colleague at work. But upon his return, Gregg was disturbed that operations had not been as smooth as he could haveRead MoreThe Success Of Success At School1325 Words   |  6 PagesThe average student in a developed country spends 17.7 years in school. Generally, their success within these years of learning is measured by their grades and development but rarely on success in their careers after school. However, despite what many teachers stress to their students, being successful in school does not ensure a successful career in business as this success requires different skills and personality traits. A narrow view is often taken where only western countries are compared. When

Review of rahomomn Free Essays

‘Rashomon’ directed by Kurosawa is considered one of the most highly ranked foreign films. This film was made in the early 50’s and was one of the first films to introduce the element of flashbacks. The film is entirely based on the concept of flashback with 3 witnesses; all giving their accounts on the murder that had taken place. We will write a custom essay sample on Review of rahomomn or any similar topic only for you Order Now All 3 take the blame upon them and confess to have been the culprits. There is a build up of confusion at this point and constant questions are raised as to who is the real culprit? And who has wronged whom? Rashomon’ portrays flashbacks unlike any other, and explains how flashbacks are about both the truth and the false. The truth is presented through the events the witnesses think took place or experienced. The false aspect however, comes in as Kurosawa explains how human beings are wired in a way that they can never tell stories involving them without using manipulation. The other thing that is absolutely hard to miss is the phenomenal skill of the actors in the film. For someone who is alien to the language of the film, it usually becomes ard to understand what is really going on, however in ‘Rashomon’, despite it being in Japanese and the subtitles being off, it is relatively easy to understand what is going on because of the exaggerated acting of the actors. The acting is so expressive and it may not necessarily explain every detail of the plot, but one can say that language is no longer a great barrier. Also, the film was more or less silent and based on the actions and emotions rather than the dialogues. This is similar to a silent film, and for this reason it is easier for an alien viewer to comprehend too. The setting also plays an extremely important role in portraying the behavior of the characters and to get a better understanding of the plot! In my opinion there are two distinct settings, that of the wilderness and that of the temple. There is a clear difference in the behavior of the characters in the wilderness and that in the temple. I find that since the rape and the murder both take place in the forest too, it throws light on the fact that the behavior in the wilderness is not controlled, and rather savage. Whereas the behavior in the temple is more composed and sane. This leads me to my next point, which is that often our surrounding has a great impact on us and almost has a direct effect on our environment. The behavior of the two men fghting in the forest reminded me of savages. It was as though all their emotions and feelings had touched the surface and they were no longer in any state to behave in a composed manner. This is very similar to another film I had watched, called â€Å"Heart of darkness† by Joseph Conrad. Just like in that film, ‘Rashomon’ too, reveals layers of human behavior. There are also humorous moments intertwined in the film to break the serious mood, almost acting like a comic relief. The entire film is shot in black and white, which serves as a gloomy atmosphere, but also highlights the darkness of the events that take place in the movie. The director nas paid attention to every small detail in movie, be it the setting, the use of dialogues, the importance of the seasons etc. For instance, the movie opens with the scene of heavy rainfall; this may or may not be foreboding and suggestive of the darkness of the events that may take place. How to cite Review of rahomomn, Papers

PESTEL Analysis of HRM Global Fashion

Question: Describe about the PESTEL Analysis of HRM for Global Fashion. Answer: Introduction HM is one of the very well known global fashion brand and a retail clothing company. The company provides fashion clothes for the men, children and the women. The company carries on its operations currently in more than 30 countries that includes Norway, United Kingdom, Germany, , Greece, France and is further considering to expand its business in various other countries that are mostly the Asian countries. There are up to date fashion products offered by HM to its customers that includes the footwear, cosmetics and accessories(Bruno 2007) There are no manufacturing factories owned by the company. The company outsources its manufacturing processes to the various independent suppliers who are also long time strategic partners of the company. The various factors contributing to the quality of the HM are no middlemen, in-house design, efficient logistics and the purchase of right products from the appropriate markets. The company has kept on improving its expansion speed from time to ti me and in more effective way in the Asian market. The company is further planning to expand its operations in the china market as according to the company China is the exciting and the strategic market that has good awareness of the fashion and spending power. So there is vast potential for the expansion in the Chinese market(Businessweek. 2007). The main purpose of the paper is evaluating the main reasons for driving HM to expand in China in the year 2007 and how that expansion led to change in the strategy of the HM by the use of PESTLE analysis. PESTLE Analysis Political Factors There are many chances of Central marketing philosophy in the Chinese market. There are various changes in the policies of Chinese government for attracting the foreign investment. The Chinese market cancelled the distribution system in the year 2001 and joined WTO due to which various commodities could be exported to the Chinese market (China.com. 2004)The Chinese market is a real free market that reflects the real needs. Due to this movement there was a good improvement not in the living standards of the much of the population of the china. There is great importance given by the government of China to the foreign investment and welcomes the foreign investment in China. The company has a very good chance to enter in to the Chinese market because the preferential policies can be used by HM that are given by the Chinese government so that the profit can be maximized. There is not much tax collected by the Chinese government on the foreign enterprises and further many preferential poli cies are offered that encourages the investment. Hence the political factors of the China are in favor of the HM expansion. Economic Factors After the Chinese reforms in 1979 Chinese economy has become one of the fastest growing economies. There is a stable increase in the GDP of China at an average rate of 9%. There have been various predictions by the economist from time to time that if the reforms of China will continue to deepen and the banking system efficiency is improved then China will become the largest economic country in the coming years all over the world. It has been observed that there has been increase in the total value of the exports and imports from $20.4 billion in the year 1978 to about 2.173 trillion in 2007. The trade booms of the china are largely due to the large inflows of the foreign investment. The global economy of the china is growing slowly and steadily. The company like HM will need to use various discounts and promotions for attracting the customers(EMCC. 2004). There is a strong momentum kept by the Chinese government by the opening of and creation of the steady economic environment for th e foreign investment. The company took this occasion in its strategy and further changed its strategy. The company offers quality and fashion products to its customers at best price which is their marketing strategy but the best price has different meaning in the Chinese market. Social Factors It is very well known fact that China is the fourth largest country in the world and its economy will keep on growing in the future. The Chinese people are of social nature which makes the foreign people believe that the Chinese people can get themselves influenced by the various new products(HM. 2007). There are many Chinese who still keep their traditional methods and thinking customs. Before being accepted by the Chinese market it is required that the foreign enterprise should research the local culture. The company like the HM should try and research weather the Chinese people will accept them or not. It should decide whether there products will be attractive for the Chinese people or not by considering various customs and religions(HM 2007). It has been observed that the HM was very well accepted by the Chinese market because the Chinese market is becoming western and globalized day by day. The important fact about the HM is that it is very consistent with the psychology of the Chinese consumer. Technological Factors There has been great advancement in the telecommunication since 1990. There is high subscriber rate of China in the media like the internet and the TV. Though China is already very advanced in the terms of technology this factor cannot be a big problem for the country like China. HM has various positive vibes for entering in the country like the China(Lisa 2008). Environmental Factors The main issue in China is Environment. There is a green trade barrier in China that causes terrible effects on the trade and export import in China(Raphael 2008). Though there are various measures taken by the Chinese government from time to time to manage the issue of the pollution. i are good at learning in the advanced technology of various countries like US and Europe along with that they easily learn the environmental standards of such countries. In this aspect there is a great example set by HM for many of the Chinese enterprises. Various environmental awareness is promoted by the HM between there e employees and suppliers. The new technologies have been adopted for the use of the resources so that the waste could be minimized as much as possible. The decisions that are made by the nature are very well respected by the HM. Legal factors As it is a very well aware fact that the HM is a Swedish company that is much familiar with the Europe laws and Swedish Laws that are very much different from the Chinese laws, so when the HM planned to entered the Chinese market it was expected to adopt the Chinese laws so that they could get their license for selling in the Chinese market(Rupert 2010). The confirmation about HM following the Chinese law would be made on regular basis by the Chinese government. If the company is found to be not following the Chinese laws than their licenses would be taken away that further means that the company had to take few differences from the other countries on their operation methods and strategies in China. In the above report the method for understanding the current situation of the HM Company for entering in to the Chinese market was PESTLE analysis. This method has proved out to be very beneficial for various companies to understand the market of a country before considering the expansion as various important elements that are not to be ignored by the companies are covered in the above analysis. Recommendations It can be recommended from the above report that HM is a very good brand ad it shall keep on innovating in the cloth making process so that they can become very well known company all over the world. The company shall concentrate on the improvement of their brand level. They shall concentrate on changing their brand image in the mind of the people so that they can obtain real best prices. There is a high subscribers rate of internet in China so HM could plan to open an online shop in China. Conclusion Through the above PESTLE analysis it can be concluded that there is a great attraction of the various factors to the HM for entering the Chinese market and they shall change few of their strategies to some extent. There is a chance with HM to enhance there brand level in the Chinese market. It can at last be concluded that Chinese market entry is a very good chance for HM. Bibliography Bruno, Z 2007, 'Critical Success Factors for International Fashion Retailers Entering Foreign Markets.', FIBRESTEXTILES in Eastern Europe October, vol 15. Businessweek. 2007, Sweden's HM Lands in China, viewed 3 December 2016, https://www.businessweek.com/globalbiz/content/may2007/gb20070508_735792.htm?chan=top+news_top+news+index_global+business.. China.com. 2004, hat are the preferential policies offered to enterprises with foreign investment? , viewed 3 December 2016, https://english.china.com/zh_cn/business/faq/11024764/20041015/11917364.html. EMCC. 2004, 'Industrial change in the textiles and leather sector', Hennes Mauritz. European Foundation for the Improvement of Living and Working Conditions 2004., 2004. HM 2007, HM's environmental objectives and sustainability policy. , viewed 3 December 2016, https://www.hm.com/us/corporateresponsibility/environment__environment.nhtml. HM. 2007, HM OPENS FIRST STORE IN EAST ASIA. , viewed 3 December 2016, https://www.hm.com/us/press/pressreleases/__prfinance.nhtml?pressreleaseid=263905. Lisa, B 2008, HM's Magnus Olsson: Swede success., viewed 3 December 2016, https://www.retail-week.com/hms-magnus-olsson-swede-success/1911483.article. Raphael, M 2008, 'HM and INDITEX'S global expansion strategy.', in THE RETAIL DIGEST. Rupert, W 2010, New Look aims to replicate HM success abroad, viewed 3 December 2016, https://uk.reuters.com/article/idUKTRE6142TX20100205.

The Nature Principle

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essays Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below.

Avianca Essay Example | Topics and Well Written Essays - 3000 words

Avianca - Essay Example It now invests in latest technology to serve the customers better both in services and prices. Its Vision for 2010 is to be the Leading Airline of America. Avianca, the airline of Colombo, was the first airline to be founded in the American continent and the second one in the world, and started as Sociedad Colombo-Alemana de Transporte Aà ©reo, SCADTA on 5th December 1919. It performed its first flight between Barranquilla and the nearby town of Puerto Colombia, aboard a Junker F-13, which also carried 57 letters (Avianca.com). It started operating on international routes by mid 1920s and initially covered destinations in Venezuela and the United States. On 14th June 1940 it was renamed as Avianca. Since then airline has contributed to the construction and development of Columbia. Avianca was a stable and dependable airline and had a steady growth until the late 1990s. This paper will discuss the reasons that led to the decline, instability and losses, and how the airline fought itself back to the current position. Over the years, Avianca expanded its route to include South America, Central America, the United States, the Caribbean, Mexico, and parts of Europe. Its fleet included Boeing 757, and Boeing 767, MD-83, Fokker 50. In 1994, a strategic alliance was established between three most important enterprises of the aeronautical sector of Colombia: Avianca, SAM (acronym of Sociedad Aeronà ¡utica de Medellà ­n), and Helicol (acronym of Helicà ³pteros Nacionales de Colombia). This merger offered specialized services in Cargo (Avianca Cargo) and mail (Postal Services), and had the most modern aircraft fleet in Latin America (Wikipedia. n.d.). In December 1998, Avianca opened its hub in Bogota to serve passengers in Columbia and the world. It allowed travelers to access near 6,000 weekly possible connections, and greater number of frequencies, schedules and destinations served. It also had code share agreements with Delta, Air Canada, Iberia,

Hospital pharmacy Assignment Example | Topics and Well Written Essays - 500 words

Hospital pharmacy - Assignment Example The hospital consisted of two categories of patients. The categories are inpatient and outpatient. Most services offered in the hospital are meant for inpatients. The hospital is spacious enough and consists of four floors. The sections of the hospital are well distributed among the floors in a manner that maximizes service provision (Stephens, 2003). I observed that hospital pharmacy never had cosmetic and gift section. Community pharmacy had a close relationship with clients. On the other hand, hospital pharmacy deals with clients professionally and not considering personal relationship. The hospital pharmacy is best suited for inpatients because it has the necessary facilities for the services. Pharmacists are located at strategic points in the hospital. Every section had a pharmacy. The pharmacies are designed to have windows from where the pharmacists serve their clients. They provide medication through the windows. For special cases, there were rooms meant for handling patients I a specialized manner. Drugs are mainly supplied to patients through pharmacists. Other people authorized to supply drugs are nurses (Stephens, 2003). They usually provide medication orally to patients. However, nurses have limited types of drugs that they can supply. For example, nurses are not allowed to supply antibiotics. Nurses are always in contact with patients and, therefore, are allowed to orally administer drugs to patients. That implies that, there are special cupboards for keeping drugs to be used by patients.

The Federal Law in the United Arab Emirates Essay

The Federal Law in the United Arab Emirates - Essay Example These federal rules are made to ensure that all people of the federation abide by the standards set and deemed appropriate for public good and national betterment in all terms by the officiating bodies of the seven Emirates through their officials. This paper will discuss within its context the creation of the UAE federation, the constitution, the federal laws and the creation of federal business laws that already exist within UAE. Key words: federal state, federal law, constitution, business law Federal Law in the United Arab Emirates The United Arab Emirates: Starting Point The UAE is a federation of seven Emirates comprising Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain. It was formed on the 2nd of December 1971 (Latham & Watkins LLP, 2011, p. 1). The UAE federal constitution was adopted and accepted in 1996. It ensures the allocation of powers between the federal government and the government of each Emirate. It is one of the largerst countries in t he Gulf with a land area that extends to 83,000 square kilometers and a population of 2.6 million (Gulf Law, 2011). Ethnicities that comprise the total population of the United Arab Emirates are: Indians with a total census of 1.75 million, Pakistani with 1.25 million counts, Bangladeshi at a rate of 500,000, other inhabitants of Asian origin amount to one million according to the census, European and African comprising 500,000, while the population of Emirati amounts to 890,000. Majority of the people in UAE are Muslims at the rate of 96% compared to the Hindu and Christian sects present in the country. The official language is Arabic though English, Hindi, Urdu, Bengali are also used widely (U. S. Department of State, Bureau of Near Eastern Affairs, 2011). The Government There is still an independent type of governance in each Emirate since the UAE is a loose federation of seven Emirates with its own ruler in each of them. Under the provisional constitution of 1971, each Emirate c ontrols its own activities and reserves considerable powers including control over mineral rights, such as oil and gas, as well as revenues. But over time the federal powers have developed slowly and the constitution has established set of rules under the creation of President as the chief of state and Vice President as second of rule, each having a fixed term of 5 year service. Other members of the government includes: a Council of Ministers, led by a Prime Minister as the head of the government; a supreme council of rulers; and a Federal National Council of 40 members wherein 20 members are appointed by the Emirate rulers and other half of 20 members are elected through an electorate by the rulers of each emirate (U.S. Department of State, Bureau on Near Eastern Affairs, 2011). Within a remarkably short span of time since the creation of the federation, the United Arab Emirates managed to create a stable country with a booming economy based on free trade. Today the economic status of UAE has earned it a reputation as one of the leading economic icons in the Middle East. This is one of the main reasons why lots of people and business builders and investors thrive to work or build businesses within boundaries of the Federation. The reputation of the Emirates as a free trade area was enhanced with rapidly developing free zones and the oil

Benefits and Challenges of Nurse Prescribing

Benefits and Challenges of Nurse Prescribing Specifically with Leg Ulcer Treatment the nurse prescribing practice help in delivering a complete episode of care, enables greater self-sufficiency and speeder access towards medication, time saving and expedient together with the early interference identifications, greater patient involvement (Courtenay, Berry 2007). Furthermore, it provides a means of formalising present prescribing activities and approaches, allow patients to receive better information from the nurses about the prescriptions and medications and thereby permitting a holistic practice (Courtenay 2007). Additionally, it enhances rapport with the leg ulcer patient, reduces length of stay owing to accurate prescribing management, improves knowledge and assessment skills in identifying the complications of leg ulcer along with co-morbid complexities and promotes the response time to addressing patient symptoms and withdrawal (dependency) effects (Gray, 2006). On the other hand, it was observed that the prescribed drug, Allevyn induced allergic reactions in the patient and this can be attributed to the potential implications of prescribing process. However, it cal also happen owing to increased work load and responsibilities upon the nurse, litigation fear, inter and intra professional conflicts, adherence towards medical model of care, lack of knowledge and accountability and absence of skills for prescribing process and dependency (Courtenay et al., 2007). REFERENCES Courtenay, M. 2007, Nurse Prescribing-the benefits and the pitfalls, Journal of Community Nursing, 21, 11. Courtenay, M., Berry, D. 2007, Comparing Nurses and Doctors views of Nurse Prescribing: A Questionnaire Survey, Nurse Prescribing, 5, 5. Gray, R. 2006, Nurse Prescribing: Raising Standards, Nurse Prescribing, 4, 8. Research study carried out by While and Biggs (2004) indicated that nurse prescribers cannot form a substitute for the general practitioners for the products within the limited formulary. Implementing a major role in the nurse prescribing practice requires assessment of numerous conditions including adequate education, preparation and training and designing formulary that convene patient and practitionerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs (While, Biggs 2004). Report on the evaluation of eight pilot sites revealed that nurse prescribing was completely accompanied by anxiety and heightened apprehensions of accountability (Luker et al., 1997). To date back, National training for Nurse Prescribing was started in England, by the year of 1998 during which around 20, 000 nurses have qualified for the new role. The study carried out by Humphreys and Green (2000) illustrated the potential importance of infrastructure in the focus groups (n=12) obtaining the preparation concerned to nurse prescription at one institution (Humphreys, Green 2000). The implementation of extension standards in to supplementary nursing practice acknowledged the deliberate need for understanding pharmacology as the basis for prescribing process and to identify the nurses who play a major role in selection criteria pertaining to prescriber training (Department of Health, 2002). Towards the other side, in examining the speculative basis for mental health nurse prescribing process, it is very important to discuss the implicit theoretical tensions together with the experiences of registered nurse prescriber. Making a Difference (1999) was the key policy document published upon the extending phenomenon of nurse prescribing with an aim of saving time for the General Practitioners (Department of Health, 1999). However, the implicit support was arrived through National Health Service and it stressed on various ways of working and distorting the demarcating lines between the specialized groups in NHS with an interest on improved access to quality of health care (Brooks, 2001). Thus, it must be understood that benefits and challenges of Nurse Prescribing within the context of mental health include the following (Department of Health, 1999): Add up the knowledge and allow complete use of experience. Allow service transition from hospital to community based. Nurses must reveal that they are diagnostically competent for the process of patient assessment and prescribing. The prescribing process may distract the attention from other aspects of nursing roles. May result in developing dangers (like allergic reactions developed for Allevyn in the present study) and these get added up to nurseà ¢Ã¢â€š ¬Ã¢â€ž ¢s role Conclusion Thus, to effective reduce the incidence of deleterious effects due to Nurse prescribing, a helpful action plan must be devised with the following objectives: To evaluate the prescribing approaches of nurses with relation to health visitors. To effectively understand the professional and contextual factors which enhance and inhibit the process of Nurse Prescribing To understand the views of practitioners and patients with relation to treatment offered by the nurses. Much research was performed with in this field of Nursing and still is needed in future to effectively explore the factors and to determine the steps for carrying out this process. Nevertheless, it is not a solitary effort and it demands the potential involvement of practitioners, patients, Nurses, local health organisations together with the government.

Capital Structure Essay -- Business, Financing

Introduction The relationship between capital structure and firm value has been discussed frequently in the literature by different researcher accordingly, in both theoretical and empirical studies. It has also been discussed that whether the firm has any optimal capital structure that has been adopted by an individual firm, or whether the proportions of debt usage is completely irrelevant to the individual firm value. A firm can choose a mix of three modes of financing i.e. issuing shares, borrowing from the market and use of retained earnings. The ratio of this mix of funds purely depends on the firm and known as optimal capital structure of the firm. This leads to the different capital structure theories. These theories explain their point of view about optimal capital structure how an optimal capital structure can increase the value of the firm and its impact on the cost of capital of the firm. Capital structure refers to the mix of debt and equity used by a firm in financing its assets. The capital structure decision is one of the most important decisions made by financial management. The capital structure decision is at the center of many other decisions in the area of corporate finance. These include dividend policy, project financing, issue of long term securities, financing of mergers and so on. One of the many objectives of a corporate financial manager is to ensure the lower cost of capital and thus maximize the wealth of shareholders. Capital structure is one of the effective tools of management to manage the cost of capital. An optimal capital structure is reached at a point where the cost of the capital is minimum. Pakistan is a developing country with three stock exchanges, the Karachi Stock Exchange (KSE) bei... ...icult in terms of cost and technical difficulties (Shah and Hijazi 2004). The main sources of debt in Pakistan have been commercial banks, which do not encourage long term loans, with almost no reliance on market based debt until mid 1994 when government moved to remove most of the constraints among. Which one action was to amend company law to permit corporate entities to raise debt directly from the market in the form of TFCs (Term Finance Certificates). So corporate bond market has limited history and is in the process of development. This explains why firms on average in Pakistan have more short term financing than long term financing. Booth et al (1999) also pointed in their study on determinants of capital structure in developing countries including Pakistan that the use of short term financing is higher than long term financing in developing countries.