The Healing Power of Music Essay example -- Music and the Brain

In December of 1992, David Ott’s father was dying of cancer. On Christmas Eve morning he went into a coma. The family gathered in the small hospital room knowing that their beloved husband and father would not be with them long. Since it was Christmas Eve, carolers were going through the hospital quietly singing. As they walked past the room singing â€Å"Silent Night†, a single tear fell across the comatose man’s cheek. His family stated that after seeing him just lay there all day without moving, that the single tear was his way of telling them goodbye. Ott stated that â€Å"music can go where words cannot† (Griffen). Research shows that music is to the brain as physical exercise is to the human body. Some form of exercise is necessary for a healthy body. People know what to do to tone their body but do they exercise their minds regularly and properly? Do they know that listening to Mozart can help increase their memory? Music has a greater impact on hum an lives than we think; it assists in releasing or creating strong emotions, strengthens the brain increasing the ability to learn, and has the power to heal. Music has a larger affect on feelings and emotions than most people realize. It is an automatic response for the human body to react to music in certain ways. Miller explains that â€Å"By the age of five, almost all healthy children have developed an unconscious framework for listening that will form the basis of their emotional response to music.† Sometimes the emotion that the music brings is very noticeable. For example, if someone is attempting to recover after the death of a loved one and they hear a song that reminds them of that person it can create different emotions quickly. The song could make that person remember the good ... ...The Australian 2011: 3. Newspaper Source Plus. Web. 14 Oct. 2015. Millar, Aaron. "Music & Emotion: Why Do Sad Songs Make Us Cry?" Odyssey 22.7 (2013): 14. Middle Search Plus. Web. 1 Oct. 2015. Munz, Michele. "Music Support Program for Teen, Young Adult Cancer Patients." St. Louis Post-Dispatch (MO) 26 Sept. 2013: Newspaper Source Plus. Web. 13 Nov. 2015. â€Å"Music Therapy as a Treatment Modality for Autism Spectrum Disorders.† Music Therapy. American Music Therapy Association. June 2012. Web. 14 October 2015. O’Donnell, Laurence. â€Å"Music and the Brain.† Music Power, N.p., 1999. Web. 8 October 2015. Sacks, Oliver. Musicophilia: Tales of Music and the Brain. New York: Vintage Books, 2008. Print. Weinberger, Norman M. â€Å"Music and the Brain.† Scientific American Special Edition 16.3 (2006): 36-43. Health Source- Consumer Edition. Web. 10 Oct. 2015.

Marketing mix in a business

Paraded Sahara Part 1 (a) The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers, Company Owner, see the strengths and weaknesses of the business whilst considering its growth potential. The four core elements of marketing mix are product, place, price and promotion.Products: A range of cordial drinks, mostly elderflower but has a growing range including flavors such as, ginger and lemongrass, Cox's apple and Victoria plum. The product is tangible and has a core benefit of quenching thirst. The quality, brand name and packaging may also be a benefit to a consumer who considers their image and how others perceive them. The product life cycle as many others will go through the five phases; development, introduction, growth, maturity and decline. This is why it is important for the company to have new products lined up in order to boost sales.Place: Bottle Gr een distributes to and sells products in supermarkets, Waitress being he single biggest customer, also to tea rooms and small outlets. The company also exports to Sweden and Canada at present. Bottle Greens distribution is out-sourced, this may be a benefit as having another company deal with the logistical area of the business could save time and enable that time to be focused on a more valuable area, such as promotions. Price: Bottle Green Cordial drink is priced Just under E, I assume this is a cost based price.Simon Speers describes the bottle as ‘chic' and hopes for it to be on the dinner tables of the nations middle class. With this premium rand image and quality product it has a competitive price when comparing it to other rival brands. For example, the sparkling soft drink produced by company Seller is currently priced at E. 25 for a mall bottle and Bottle Greens price for a similar product is E. 39 for a mall bottle. Promotion: Bottle Green has a good brand image and has built up brand awareness amongst customers.Not only does the business have a great social media profile, it also sends out samples and recipes to TV chefs who are key influencer in the public eye. Jamie Oliver and Delia Smith being two TV hefts who have given positive feedback and influenced sales to rise. Another area I would like to focus on is purchasing. The bulk of Bottle Greens elderflower comes from the company farm in Clotheshorse and the rest is imported from Hungary. Sugar forms the basis of the cordial drink and this is a problem for Speers.Currently purchasing sugar at Euro-sugar price which is higher than world-sugar price by approximately 2% per tone. At present the business is purchasing at a fixed price but any movement in the wrong direction on the foreign exchange markets will mean further expense for Bottle Green. Part 1 (b) Expert Jeanine Woodcock, managing partner at Bottle Green has some suggestions which mainly focus on promotions of the business. Engaging with customers through the social media profile where customers can discuss stories in reference to the products was one suggestion.This will encourage existing and new customers to advertise the business via word of mouth and the internet. By doing this alongside another of Woodcocks suggestions, researching current customer interests and behavioral patterns, Bottle Green will have a deeper understanding of its statistics and core demographic. This will enable the business to see its strengths and weaknesses in promotions and take action where necessary. The expert also suggests sponsoring a typically British unique and authentic event. This could potentially engage more customers and raise brand awareness which should in turn increase sales.Another expert Joe Whiteouts, deputy director at Bottle Green makes suggestions that focus on product, place and promotion. One suggestion was elderflower capsules that could be added to water and be sold where water based drinks are prepared, for example, offices that use water dispensers. This product development will enable the business to target a new market with a unique new product. Another suggestion was to target the vending machine market, this would put the product in a new place where it would compete with the competition of other soft drink retailers.The final suggestion was to supply schools with recipes in May and June when elderflower is in blossom. The idea that this campaign could be competition based would give potential customers an incentive to engage with the product. It was also suggested that the idea could be pitched as a new healthier alternative to the normal range, this would allow the business to branch out into yet another area of the market. These suggestions could possibly raise brand awareness and bring new customers which would in turn bring more revenue.The business would also have new products in the market beginning a new life cycle. Part 1 (c) The weaknesses I can see in Bottle Greens marketing mix are a lack of product range, the high purchase cost of sugar and the lack of promotion. Firstly I would take the advice of the expert Joe Whiteouts and introduce a new product and a healthier alternative range. This would bring interest from new areas in the market and potentially increase sales. Secondly I would work on the current promotional schemes, I would take the advice of both experts when it comes to promoting the business.Using the social media profile is possibly the quickest, most efficient way to advertise and promote the company in a finance friendly manner. Thirdly sponsoring events and school campaigns are also good ideas, not only British events and British schools but also International events and schools to encourage the potential growth overseas. Fourthly I would branch out and advertise on TV, this is a age opportunity to reach out to millions of potential customers. Finally I would do extensive research on sugar suppliers and try to find a cheape r alternative, this could save the company money and also increase gross profit.I would achieve these goals by working with specific areas in the business such as, the product development team, purchasing team, marketing and promotions team and also the two experts to create new products with a marketing strategy to launch the business into its next level. If all the suggestions were carried out and successful I believe that with rotgut development, increased brand awareness and promotional advertising the business would be in a better financial position and potential growth not only in the I-J but also overseas would look encouraging.

Trends Of Energy Harvesting Introduction - 1468 Words

Trends of Energy Harvesting Introduction Wireless sensor network Wireless sensor networks are the networks that gather information such as environmental information, which there are numbers of applications of WSN such as healthcare, building monitoring, forest fire, smart home etc. WSN is capable of sensing, processing and communicating independently. However, as most of the sensor nodes are powered by non-rechargeable battery, the limitation of energy supply has considerably reduced the lifetime of the sensor network. Hence, new designs of sensor node network and energy efficient MAC (Media Access Control) and protocols for long term autonomous monitoring wireless sensor network has become the next vision. The designing of WSN has become more and more challenging, as the size of the nodes kept shrinking and the need of reducing power consumption. Duty cycle allows the node to gather data and transmit with less energy consumption, but sometimes that also inducted delays. A higher current will be drawn by the sensor node when it is awake, hence duty cycle has been introduced to reduce the energy consumption of the node. An average ultralow power microcontroller consumes 51ÃŽ ¼A/MHz in transceiving mode and 0.5ÃŽ ¼A in standby mode. Some WSN monitor slow environment changes which only require a low duty cycle and hence a power requirement. For those applications, the WSN nodes can be in sleep mode for most of the time and only wakes up when it is scheduled to transmit/receiveShow MoreRelatedHuman Energy Harvesting Using Piezoelectric Transduction1991 Words   |  8 Pages Human energy harvesting using piezoelectric transduction Tanya Srivastava Dept. of Electrical Computer Engineering University of Missouri Columbia, MO, USA tanyasrivastava@mail.missouri.edu Abstract— A microelectromechanical (MEMS) based bimorph structure has been designed for harvesting the human energy through walking motion (here). The torque obtained from the walking motion results in the generation of some energy by utilizing the piezoelectric property of PZT-5H. The simulationRead MoreBio-oil Production with Algae1640 Words   |  7 PagesIntroduction to Bio-oil production with Algae What is Bio-Oil? 1. Introduction to Bio-Oil and Algae strains Bio-Oil is an organic fuel that contains energy that is made from natural living organisms. They are produced from lipids which are merged with other ingredients which chemically produces Bio-Oil. Fossil fuels are generally easier to harness but it is produces a lot of carbon emission which is greatly detrimental to the health of the environment. Thus, the idea of Bio-fuel is introduced asRead MoreThe Sustainability Issues Facing The Hospitality Sector1674 Words   |  7 PagesIntroduction Within the service sector, hospitality industry is a broad category of fields that includes event planning, lodging, cruise line, theme parks, transportation and other fields with the industry of tourism. The industry greatly depends upon the availability of disposable income and leisure time. Hospitality industry is a multi-dollar industry with hospitality units such as hotel, amusement parks and restaurants. The hospitality units consist of multi groups such as direct operations (housekeepersRead MoreWaste Management : The Largest Waste Handling Company1507 Words   |  7 PagesIntroduction In reading this case study, I learned that a company called Waste Management is the largest waste handling company in the world and pretty much one of its kind dominating the industry. In spite of its 20 million customers and 273 municipal landfills, it also faces serious changes and challenges of current events. There is also a need for waste companies to recycle and manage discarded computer monitors, other electronic waste that leaks lead, mercury, and hazardous materials when improperlyRead MoreDesign And Modelling Of Three Port Converters For Solar Enery Systems1163 Words   |  5 Pagesprovides the power balance in the system. Moreover, the energy stored in the leakage inductance of the transformer can be utilized to achieve zero-voltage switching for all the primary-side switches. Experimental results verify the feasibility and effectiveness of the developed Full Bridge-TPC. Index Terms—FB-TPC, dc grid, full-bridge three-level (FBTL), PV System I. INTRODUCTION Renewable power systems, which are capable of harvesting energy from, for example, solar cells, fuel cells, wind, andRead MoreThe Vision Of Pavegen By Laurence Kemball Cook Provides A Multifunctional Flooring System Essay1690 Words   |  7 PagesIntroduction The company founded in 2009 by Laurence Kemball-Cook provides a multifunctional flooring system. The vision of Pavegen is to redefine sustainability in the fabricated environment, with the formation of a spearheading flooring innovation that creates power from footsteps and captures information. Urban areas are developing at a rate of 1.5 million individuals consistently and by 2025, up to 40 urban communities will have a populace more prominent than 10 million.  The innovation canRead MorePestel Factor Affecting the Brewing Industry1634 Words   |  7 PagesanalysisOne tool to analyze the broad macro-environment is the PESTEL analysis. In the PESTEL analysisenvironmental influences are categorized into political, economical, social, technological,environmental and legal aspects. It helps to identify how future trends might influence anorganization and furthermore, to identify the key drivers of change to create scenarios for thepossible future.Political factorsThere is an overall decline of consumption of Beer in Europe as many traditional key markets havebeenRead MoreMahindra E20 Case analysis1636 Words   |  7 Pagesï » ¿ Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20, previously called Reva NXR, it is an urban electric car hatchback, manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakhRead MoreWater And Sanitation1430 Words   |  6 Pages1. INTRODUCTION Water is one of the most essential elements in life. Millions of individuals around the world are facing water complications and are struggle to keep safe water for their daily basic needs. An access to water and sanitation is essential to achieve one of the Millennium Development Goals, include poverty improvement, hunger and lack of nutrition which results in lower rate of child mortality, increase gender equality and providing more chance for education and ensure environmentalRead MoreSeat Availability System Using Internet Of Things1579 Words   |  7 Pagesserver through WIFI module along with the microcontroller and then the collected data is analysed. Data is then formatted appropriately and displayed to the admin. Keywords: Internet of things (IoT); coliseums; piezoelectric sensor; Wi-Fi module. INTRODUCTION A reliable system is an urgency in today’s epoch in order to detect any unauthorized entry in the coliseums. The number of such incidents are increasing rapidly day by day. A low cost pressure sensing, real-time, reliable, communicational

The Medias Impossible Value Of Body Image - 1332 Words

As young women go through puberty, they begin to mature both physically and emotionally. Particularly, women begin to gain weight when they undergo puberty. Throughout their adolescence, women are exposed to harsh opinions others have on their bodies and how they should carry themselves. Most importantly, women are exposed to society’s values through the use of media. Women begin to value their body image and force themselves to conform to society’s idea of the â€Å"perfect body†. Personally, I think of body image as a trouble of mine because I struggle to come to terms with not having a flawless figure. Each day, I see women on social media with unrealistically perfect bodies. After being so exposed to the media’s opinion of a good physique,†¦show more content†¦Meanwhile, our culture’s value of body image and how it affects the people in our society is an issue. By taking notice of their own personal troubles and how they may link to a g rander social issue, members of society can become aware of the concerns surrounding our culture. Matson states that having the ability to realize our private troubles related to public issues is â€Å"†¦to possess the sociological imagination.† (Matson, 2011). Society on Body Image Each culture has its own set of values and beliefs. A culture’s values are â€Å"culturally defined standards that people use to decide what is desirable, good, and beautiful and that serve as broad guidelines for social living.† (Macionis, 2017). Essentially, our culture follows these standards to live effectively. Nonetheless, cultural values can often contradict each other and may result in damaging the members of our society. For instance, American culture values a healthy lifestyle. Yet, focusing on a healthy lifestyle forces individuals to tear themselves down if their appearance does not fit the standard. Now, is American culture promoting the value of a having a healthy lifestyle or the appearance of a healthy lifestyle? Media Exposure Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. InShow MoreRelatedAre You Beach Body Ready?1232 Words   |  5 Pagesâ€Å"Are you beach body ready?† This is a slogan of a controversial advertisement in the UK with a slender, yet curvy woman in a bikini. Even though this commercial is for promoting diet products, the focal unrealistic, idealized female body image in a bikini and her seductive eyes make the most women ashamed of their body images. Sweney reported, the advertisement was a controversial issue due to a reason of women’s sexual objectification and banned in the UK eventually. Even though the advertisementRead More Body Image Essay1153 Words   |  5 Pagesunder the image, along with the subtopics â€Å"Magic Moves that Work Your Whole Core,à ¢â‚¬  â€Å"Superfoods for a Sexy Stomach,† and â€Å"4 Ab Mistakes Everyone Makes.† It is no secret that modern American culture gives great importance to body image, namely to having a â€Å"perfect† physique, although a vast majority of the population is far from attaining said physique. I struggled for years to â€Å"make peace† with my own body and obtain a positive body image, hence why I have chosen to research body image and the mediaRead MoreEssay on Media Impacts and College Life1485 Words   |  6 PagesFrom the Inside Looking Out As a college female growing up in a media-crazed age, I am deeply troubled and affected by the medias support of the thin ideology. I am a classic example of the medias impact on females and the downward spiral of self-satisfaction. Being present in the center of college life, I am in the midst of the hormonal sea of students. Whether its at class or watching the sorority and fraternity kids run around during rush week, there is always chasing for approval betweenRead MoreHow Women Should Act And Look Essay1629 Words   |  7 Pagesunrealistic beauty standards. For propaganda to constantly be showing these negative images and ideas about how women should act and look is damaging to the women who constantly have to see it. Not only does it hurt women but the men who see these portrayals are also negatively affected. Men believe what they are being shown by these advertisements and expect it from real women. Constantly being brainwashed by these images on a daily basis and ideas on ho w women should act and look carry over into realRead MoreNever Just Pictures by Susan Bordo916 Words   |  4 Pagesof media to get an idea of what they should look like. In this essay, the author tries to get the readers to take a closer look at todays obsession with the physique of the human body. Bordo talks about how things that were once considered normal, no longer are. Literally people are purging and starving their bodies to become nothing more than silhouettes of themselves. Instead of being alive and healthy, they would rather become a stick figure in someones pictures. Bordo opens eyes to the ideaRead MoreMedia s Growing Sexualization Of Women1402 Words   |  6 Pagesyou turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when â€Å"a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.† This person is held to a standard that equates physical attractiveness withRead MoreEffects Of Social Media On Female Body Image1717 Words   |  7 Pagesâ€Å"When all you see is a body type that only two percent of the population has, it’s difficult to remember what’s real and what’s reasonable to expect of yourself and everyone else.† This was stated by Arielle Cutler, who studied the recent effects social media has on the female body image. Not only has media made women feel insecure about their bodies but it pinpoints exactly what bothers them. It could be weight, skin problems, height, and even a clothing style. The media sends subliminal messagesRead MoreMedias Influence of Society Essay1137 Words   |  5 Pagesthey can publish whatever they want without an analysis from the government or anyone else. The media sometimes will abuse their right of free speech and go to lengths to have and catch the viewer’s attention From an early age we are bombarded with images and messages that reinforce the idea that to be happy and successful we must be thin. Today, you cannot read a magazine or newspaper, turn on the television, listen to the radio, or shop at the mall without being assaulted with the message that beingRead MoreBeauty Is Good Essay522 Words   |  3 Pagesideal of beautiful has been difficult to achieve it has been shaped by social contexts. From in early age people have been surrounded by images and advertisement that reinforced that thin is beautiful and in order to be happy and successful one must be thin. Women are consistently given the message they are not pretty enough or thin enough. It is nearly impossible to open a magazine, shop at the mall or turn on the TV without being confronted with the message that to be fat is to be undesirable andRead MoreEssay on Medias Portrayal Of Beauty Affects Socieites Youth1142 Words   |  5 PagesBeauty is an omnipresent characteristic that pl agues societies’ youth today because mainstream media has them convinced that inner beauty is less important than physical beauty. Unfortunately the media’s warped sense of what true beauty is has been advertised in such a way that it has become an unhealthy observation for today’s youth. The expectations of beauty are unacceptably stereotyped, which creates unrealistic idealistic goals for our young people to try to achieve. It is crucial to mention

Entrepreneurial Success - 737 Words

Entrepreneurs ONE: What kind of person tends to be successful as an entrepreneur? In the book Small Business Management: An Entrepreneurial Emphasis, the authors portray an entrepreneur as confident of his or her abilities, as a risk taker because often they use their own cash, because if they have left a secure position with a company they are placing their family at some risk albeit the kinds of risks an entrepreneur takes is considered moderate (Longenecker, et al, 2005, p. 16). Moreover, the authors offer six categories to describe the traits, skills, and other aspects of the proto-typical entrepreneur. Those six categories include: a) commitment and determination (entrepreneurs are tenacious, decisive, and persistent); b) leadership (entrepreneurs are team builders and they are honest in their business relationships); c) opportunity obsessive (entrepreneurs are acutely aware of customer needs and market realities); d) tolerant of risk, ambiguity, and uncertainty (see risk-taker above); e) Cre ativity, self-reliance, ad adaptability (being flexible, open-minded, and uncomfortable with the status quo defines an entrepreneur); and e) motivated to excel (being goal-oriented and fully aware of their own flaws and weaknesses is important) (Longenecker, 16). Are entrepreneurs working in corporations different? According to Morris, et al, some managers that act out entrepreneurial behaviors in a revolutionary manner tend to cross the line of good judgmentShow MoreRelatedEntrepreneurial Spirit950 Words   |  4 PagesThe three pillars of GCUs College of Business are Entrepreneurial Spirit, Innovation and Servant Leadership. These are three key characteristics that are critical in building a strong foundation for students to succeed in their professional growth and in business. This paper reviews each of these pillars and how they apply personally to my work environment and career development. Entrepreneurial Spirit The entrepreneurial spirit is composed of multiple characteristics including but not limitedRead MoreThe World Is Flat By Thomas Friedman1220 Words   |  5 PagesSome of the way these firms are achieving this is through vertical integration, acquisition and using a Greenfield approach. This is successful because Indian workers are already used to a very diverse workforce. Another approach that is gaining success is firms being pocket multinationals meaning that acquire small businesses abroad and use those small businesses to maintain a presence. A benefit of being a pocket multinational is having access to new technology, products and markets but mergingRead MoreSlowly Evolving Organizations Face Extinction1905 Words   |  8 PagesPinkett: â€Å"The Entrepreneur’s Mindset† This video is about Randall Pinkett who first introduces himself about how he always had the entrepreneurial spirit when he was a kid selling lemonade and his toys and during his college years selling relic. He won the fourth season of Apprentice and is the chairman and CEO of BCT company. His speech will be focusing about the entrepreneurial mindset and the two reasons why it is important which is that we are in a tough economic time where those who survive are thoseRead MoreTypes Of Company Traits That Builds And Sustain Companies Growth1459 Words   |  6 Pagesimprove chances for survival. Multiple studies on business success have found similar traits shared by successful companies. A global quantitative research is suggested for more accurate results of successful characteristics. Companies’ Success and Failure Based on Traits A study by Kelly (1997), surveyed 30 companies that have survived for over 75 years. The study showed that organizations which survived the longest achieve long-term success and sustainability through harmony and adaptation, expandingRead MoreSavvy Entrepreneurial Firm991 Words   |  4 PagesSavvy Entrepreneurial Firm Starting a business requires many factors to be successful. The desire to be one’s own boss, pursue one’s own idea or for financial rewards; all must be done with savvy and persistence. Failure should not be an option but a learning process that guides future decisions. We see in the case of the Savvy Entrepreneurial Firm the tenacity and persistence against all odds to survive and be successful because the entrepreneurs were passionate and believed their product wouldRead MoreA Powerful Philosophy Of The Sacramento Technology Industry1444 Words   |  6 Pagesthat enhance your own quality of life financially, socially, or otherwise. Helping the community, however, entails that one does or accomplishes things that enhance the quality of life for others. It is the inability to balance personal success with community success that seems to create a division within the American upper class. There are those who only succeed personally, and there are also those who succeed p ersonally and look out for the well-being of others. Both groups live lavish lifestylesRead MoreEntrepreneurial Opportunity Analysis736 Words   |  3 PagesEntrepreneurial Opportunity: Existing Product, Emerging Market Entrepreneurial opportunities can be found through many sources, but the entrepreneurs own observations are often the most valuable. This includes market knowledge generated as a consumer, such as the authors consumer knowledge of the marijuana industry (Hisrich, Peters, Shepherd, 2013). With this knowledge, the author has been able to identify a need for a heated tool for use with concentrates, both at the manufacturing and consumerRead MoreJim Collins : A Successful Habits Of Visionary Companies987 Words   |  4 Pagescultivate and remain successful as a company, entrepreneurs are to already have this great idea. If not, it will bound to fail, after all there is no formal planning behind it to support and foster success. However, as pointed out, it is often the case that visionary companies experience low entrepreneurial success from the start, yet in the long term they proof to be successful. This is because having or waiting for a great idea shifts away the focus of creating a company. In the second shattered mythRead MoreFocus On Improved Entrepreneurial Spirit1035 Words   |  5 PagesFocus On Improved Entrepreneurial Spirit to Generate Higher Taxes By Mwangi Wanjumbi During a recent talent alignment seminar Gregg, a Kenyan of British origin shared some interesting experiences. The non-governmental organizational executive had proceeded abroad on a month’s business trip. Alongside, he temporarily delegated his responsibilities to Monica, his wife, who is also a colleague at work. But upon his return, Gregg was disturbed that operations had not been as smooth as he could haveRead MoreThe Success Of Success At School1325 Words   |  6 PagesThe average student in a developed country spends 17.7 years in school. Generally, their success within these years of learning is measured by their grades and development but rarely on success in their careers after school. However, despite what many teachers stress to their students, being successful in school does not ensure a successful career in business as this success requires different skills and personality traits. A narrow view is often taken where only western countries are compared. When

Review of rahomomn Free Essays

‘Rashomon’ directed by Kurosawa is considered one of the most highly ranked foreign films. This film was made in the early 50’s and was one of the first films to introduce the element of flashbacks. The film is entirely based on the concept of flashback with 3 witnesses; all giving their accounts on the murder that had taken place. We will write a custom essay sample on Review of rahomomn or any similar topic only for you Order Now All 3 take the blame upon them and confess to have been the culprits. There is a build up of confusion at this point and constant questions are raised as to who is the real culprit? And who has wronged whom? Rashomon’ portrays flashbacks unlike any other, and explains how flashbacks are about both the truth and the false. The truth is presented through the events the witnesses think took place or experienced. The false aspect however, comes in as Kurosawa explains how human beings are wired in a way that they can never tell stories involving them without using manipulation. The other thing that is absolutely hard to miss is the phenomenal skill of the actors in the film. For someone who is alien to the language of the film, it usually becomes ard to understand what is really going on, however in ‘Rashomon’, despite it being in Japanese and the subtitles being off, it is relatively easy to understand what is going on because of the exaggerated acting of the actors. The acting is so expressive and it may not necessarily explain every detail of the plot, but one can say that language is no longer a great barrier. Also, the film was more or less silent and based on the actions and emotions rather than the dialogues. This is similar to a silent film, and for this reason it is easier for an alien viewer to comprehend too. The setting also plays an extremely important role in portraying the behavior of the characters and to get a better understanding of the plot! In my opinion there are two distinct settings, that of the wilderness and that of the temple. There is a clear difference in the behavior of the characters in the wilderness and that in the temple. I find that since the rape and the murder both take place in the forest too, it throws light on the fact that the behavior in the wilderness is not controlled, and rather savage. Whereas the behavior in the temple is more composed and sane. This leads me to my next point, which is that often our surrounding has a great impact on us and almost has a direct effect on our environment. The behavior of the two men fghting in the forest reminded me of savages. It was as though all their emotions and feelings had touched the surface and they were no longer in any state to behave in a composed manner. This is very similar to another film I had watched, called â€Å"Heart of darkness† by Joseph Conrad. Just like in that film, ‘Rashomon’ too, reveals layers of human behavior. There are also humorous moments intertwined in the film to break the serious mood, almost acting like a comic relief. The entire film is shot in black and white, which serves as a gloomy atmosphere, but also highlights the darkness of the events that take place in the movie. The director nas paid attention to every small detail in movie, be it the setting, the use of dialogues, the importance of the seasons etc. For instance, the movie opens with the scene of heavy rainfall; this may or may not be foreboding and suggestive of the darkness of the events that may take place. How to cite Review of rahomomn, Papers

PESTEL Analysis of HRM Global Fashion

Question: Describe about the PESTEL Analysis of HRM for Global Fashion. Answer: Introduction HM is one of the very well known global fashion brand and a retail clothing company. The company provides fashion clothes for the men, children and the women. The company carries on its operations currently in more than 30 countries that includes Norway, United Kingdom, Germany, , Greece, France and is further considering to expand its business in various other countries that are mostly the Asian countries. There are up to date fashion products offered by HM to its customers that includes the footwear, cosmetics and accessories(Bruno 2007) There are no manufacturing factories owned by the company. The company outsources its manufacturing processes to the various independent suppliers who are also long time strategic partners of the company. The various factors contributing to the quality of the HM are no middlemen, in-house design, efficient logistics and the purchase of right products from the appropriate markets. The company has kept on improving its expansion speed from time to ti me and in more effective way in the Asian market. The company is further planning to expand its operations in the china market as according to the company China is the exciting and the strategic market that has good awareness of the fashion and spending power. So there is vast potential for the expansion in the Chinese market(Businessweek. 2007). The main purpose of the paper is evaluating the main reasons for driving HM to expand in China in the year 2007 and how that expansion led to change in the strategy of the HM by the use of PESTLE analysis. PESTLE Analysis Political Factors There are many chances of Central marketing philosophy in the Chinese market. There are various changes in the policies of Chinese government for attracting the foreign investment. The Chinese market cancelled the distribution system in the year 2001 and joined WTO due to which various commodities could be exported to the Chinese market (China.com. 2004)The Chinese market is a real free market that reflects the real needs. Due to this movement there was a good improvement not in the living standards of the much of the population of the china. There is great importance given by the government of China to the foreign investment and welcomes the foreign investment in China. The company has a very good chance to enter in to the Chinese market because the preferential policies can be used by HM that are given by the Chinese government so that the profit can be maximized. There is not much tax collected by the Chinese government on the foreign enterprises and further many preferential poli cies are offered that encourages the investment. Hence the political factors of the China are in favor of the HM expansion. Economic Factors After the Chinese reforms in 1979 Chinese economy has become one of the fastest growing economies. There is a stable increase in the GDP of China at an average rate of 9%. There have been various predictions by the economist from time to time that if the reforms of China will continue to deepen and the banking system efficiency is improved then China will become the largest economic country in the coming years all over the world. It has been observed that there has been increase in the total value of the exports and imports from $20.4 billion in the year 1978 to about 2.173 trillion in 2007. The trade booms of the china are largely due to the large inflows of the foreign investment. The global economy of the china is growing slowly and steadily. The company like HM will need to use various discounts and promotions for attracting the customers(EMCC. 2004). There is a strong momentum kept by the Chinese government by the opening of and creation of the steady economic environment for th e foreign investment. The company took this occasion in its strategy and further changed its strategy. The company offers quality and fashion products to its customers at best price which is their marketing strategy but the best price has different meaning in the Chinese market. Social Factors It is very well known fact that China is the fourth largest country in the world and its economy will keep on growing in the future. The Chinese people are of social nature which makes the foreign people believe that the Chinese people can get themselves influenced by the various new products(HM. 2007). There are many Chinese who still keep their traditional methods and thinking customs. Before being accepted by the Chinese market it is required that the foreign enterprise should research the local culture. The company like the HM should try and research weather the Chinese people will accept them or not. It should decide whether there products will be attractive for the Chinese people or not by considering various customs and religions(HM 2007). It has been observed that the HM was very well accepted by the Chinese market because the Chinese market is becoming western and globalized day by day. The important fact about the HM is that it is very consistent with the psychology of the Chinese consumer. Technological Factors There has been great advancement in the telecommunication since 1990. There is high subscriber rate of China in the media like the internet and the TV. Though China is already very advanced in the terms of technology this factor cannot be a big problem for the country like China. HM has various positive vibes for entering in the country like the China(Lisa 2008). Environmental Factors The main issue in China is Environment. There is a green trade barrier in China that causes terrible effects on the trade and export import in China(Raphael 2008). Though there are various measures taken by the Chinese government from time to time to manage the issue of the pollution. i are good at learning in the advanced technology of various countries like US and Europe along with that they easily learn the environmental standards of such countries. In this aspect there is a great example set by HM for many of the Chinese enterprises. Various environmental awareness is promoted by the HM between there e employees and suppliers. The new technologies have been adopted for the use of the resources so that the waste could be minimized as much as possible. The decisions that are made by the nature are very well respected by the HM. Legal factors As it is a very well aware fact that the HM is a Swedish company that is much familiar with the Europe laws and Swedish Laws that are very much different from the Chinese laws, so when the HM planned to entered the Chinese market it was expected to adopt the Chinese laws so that they could get their license for selling in the Chinese market(Rupert 2010). The confirmation about HM following the Chinese law would be made on regular basis by the Chinese government. If the company is found to be not following the Chinese laws than their licenses would be taken away that further means that the company had to take few differences from the other countries on their operation methods and strategies in China. In the above report the method for understanding the current situation of the HM Company for entering in to the Chinese market was PESTLE analysis. This method has proved out to be very beneficial for various companies to understand the market of a country before considering the expansion as various important elements that are not to be ignored by the companies are covered in the above analysis. Recommendations It can be recommended from the above report that HM is a very good brand ad it shall keep on innovating in the cloth making process so that they can become very well known company all over the world. The company shall concentrate on the improvement of their brand level. They shall concentrate on changing their brand image in the mind of the people so that they can obtain real best prices. There is a high subscribers rate of internet in China so HM could plan to open an online shop in China. Conclusion Through the above PESTLE analysis it can be concluded that there is a great attraction of the various factors to the HM for entering the Chinese market and they shall change few of their strategies to some extent. There is a chance with HM to enhance there brand level in the Chinese market. It can at last be concluded that Chinese market entry is a very good chance for HM. Bibliography Bruno, Z 2007, 'Critical Success Factors for International Fashion Retailers Entering Foreign Markets.', FIBRESTEXTILES in Eastern Europe October, vol 15. Businessweek. 2007, Sweden's HM Lands in China, viewed 3 December 2016, https://www.businessweek.com/globalbiz/content/may2007/gb20070508_735792.htm?chan=top+news_top+news+index_global+business.. China.com. 2004, hat are the preferential policies offered to enterprises with foreign investment? , viewed 3 December 2016, https://english.china.com/zh_cn/business/faq/11024764/20041015/11917364.html. EMCC. 2004, 'Industrial change in the textiles and leather sector', Hennes Mauritz. European Foundation for the Improvement of Living and Working Conditions 2004., 2004. HM 2007, HM's environmental objectives and sustainability policy. , viewed 3 December 2016, https://www.hm.com/us/corporateresponsibility/environment__environment.nhtml. HM. 2007, HM OPENS FIRST STORE IN EAST ASIA. , viewed 3 December 2016, https://www.hm.com/us/press/pressreleases/__prfinance.nhtml?pressreleaseid=263905. Lisa, B 2008, HM's Magnus Olsson: Swede success., viewed 3 December 2016, https://www.retail-week.com/hms-magnus-olsson-swede-success/1911483.article. Raphael, M 2008, 'HM and INDITEX'S global expansion strategy.', in THE RETAIL DIGEST. Rupert, W 2010, New Look aims to replicate HM success abroad, viewed 3 December 2016, https://uk.reuters.com/article/idUKTRE6142TX20100205.